Analysis of the Effect of Marketing Ethics on Sustainable Development-Taking McDonald's as an Example

目次

Contents

1 Introduction

2 An Overview of Marketing Ethics

2.1 Ethics vs. Marketing Ethics

2.2 Approaches to Ethical Decisions

2.2.1 Prescriptive Ethics vs Descriptive Ethics  

2.2.2 Ethical Problems in International Marketing

3 McDonald’s and its Dilemma

3.1 A Successful Food Retailer

3.2 Major Advertising Channels

3.2.1 Television Advertising

3.2.2 In-School Advertising  

3.2.3 Internet Advertising

3.3 Criticism of McDonald’s Advertising to Children

3.4 McDonald’s Reaction and Subsequent Moves

4 Enlightenment for Chinese Enterprises

4.1 Awareness of Responsibility to Stakeholders

4.2 Responsibility, a Prerequisite to Sustainability

5 Conclusion

詳細

• 和文タイトル：マクドナルドを例にした持続可能な開発に対するマーケティング倫理の影響
• 英文タイトル：Analysis of the Effect of Marketing Ethics on Sustainable Development-Taking McDonald's as an Example
• 商品番号：E-012
• ジャンル：英語
• 金額：10,000.-円（税抜）
• 単語数：5900words
• 形式：Word
• 参考文献：記載あり

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